Our story

We started where most agencies end.

Vertex was founded after one too many founders told us the same story — they paid an agency $3-5K a month, got a stack of dashboards, and watched their ad spend disappear without a clear sense of what was working.

So we built the agency we wished existed: small, accountable, deeply technical, and obsessed with one metric — return on ad spend. We don't take retainers we can't justify. We don't promise what we can't prove. And we don't run ads we wouldn't pay for ourselves.

What we believe

Four principles. No exceptions.

01

Numbers, not opinions

If we can't measure it, we don't make claims about it. Every recommendation is backed by the data — yours or the industry's.

02

Small client list

We cap ourselves at 12 active brands. Every account gets a real strategist — not a junior with a checklist.

03

Honest reporting

Reports that say what's working AND what isn't. If we mess up, you'll hear it from us first.

04

Real partnerships

We treat your P&L like ours. That means saying no to bad ideas, even when they come from you. Especially when they come from you.

Ready to talk?

Let's see if we're a fit.

30 minutes. No deck. Just a real conversation about your funnel and what we'd do differently.